Are your ads reaching the right audiences? Our platforms engage 1 in 3 US internet users every month, but we know you need more than scale to drive sales. We help you target users you won’t find otherwise and create the kind of content that speaks directly to them.
Reach 180M global users through video, native placements, high-impact media, display and programmatic advertising.
Partner with the creators and community members at the heart of our platforms to own the moment, authentically.
Promoted posts, premium originals, and IRL & digital experiences that feel native to our brands but custom to yours.
Boost your brand with social-first and editorial-driven opportunities reaching our 90M followers where they are.
Rich first-party data across our portfolio helps you capture current trends and stay ahead of what’s happening next.
Assembly Exchange is MediaLab's owned and operated ad exchange. We deliver massive reach to highly engaged audiences.
100% Direct to Owned & Operated Publishers
Over 50 billion monthly real-time bids
Works with the world’s largest SSPs and DSPs
Supports IAB's Open Measurement
Protected from IVT using Pixalate
Supported formats: display, native, video
Heinz wanted to find authentic opportunities during key tentpole moments throughout the year to reach a Millennial parenting audience and generate buzz and engagement.
Through a multi-year partnership consisting of custom content and imgur community events, we helped Heinz become a part of everyday and holiday moments. Heinz received 100% SOV of all media surrounding the organic Halloween Costume Contest submissions. Through this partnership + their greater marketing efforts, Heinz won a Shorty Award & Festival of Media award.
Jack In The Box partnered with Genius to generate excitement around JITB’s Spicy Chicken Strips & French Toast Sticks.
JITB connected with Gen Z and Millennial readers in relevant pop culture environments by tapping into Genius' signature Verified franchise and social formats. The program was supported by high-impact display and pre-roll media to drive awareness and purchase intent for JITB products.
Dell partnered with Medialab to grow Alienware as a premium lifestyle brand in the gaming category while protecting Alienware’s presence with hardcore gamers.
Alienware and imgur celebrated National Video Games Day by inspiring users to share their gaming setups. Users entered for a chance to win 3 prizes powered by Alienware and Intel. This campaign helped close the gap between awareness and consideration intent for Alienware products.
Rémy Martin and Genius partnered to solidify the brand's position as the premier cognac in Hip Hop and R&B.
Genius drew inspiration from the iconic music landmarks featured in Rémy Martin's Ground's Melody content in a campaign that balanced editorial and social-led initiatives. The campaign delivered 1.2x more impressions and custom video views than its contracted goals.
Paco Rabanne wanted to build brand awareness, drive traffic, and encourage purchases of their 1 Million fragrance on online retailers during the holiday gifting season.
In a first-to-market opportunity, Genius expanded Open Mic from a single-song performance into a 3-song set. Paco Rabanne’s 1 Million fragrance bottles were placed prominently within the set. The videos also featured custom pop-up annotations that highlighted facts about Paco Rabanne.
Starz wanted to drive awareness of and increase social engagements around the Season 2 premiere of its drama series, P-Valley.
We aligned P-Valley S2 with WorldStarHipHop’s Premiere Day Elite Organic Social Takeover Package. The social franchise included Instagram, TikTok, Twitter, and YouTube. Our partnership delivered over 2.9M social engagements, sparking conversation about S2 ahead of its premiere.
Our platforms inspire culture and community on the internet. Make your mark with MediaLab.
